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The Problem

Lyric Theatre of Oklahoma has been producing Broadway-caliber shows for Oklahoma audiences since 1963. In recent years, they’ve responded to changing audiences with a new wave of innovative productions, and, in doing so, have set the bar for community theatre along the way. It was time their logo followed suit.

The Solution

Our goal was to create an identifying mark that pays homage to Broadway’s iconic design aesthetic and speaks to Lyric’s community roots while remaining modern, bold, and readable at all sizes. A brand that effortlessly represents Lyric Theatre’s 50-year history and its vision for the future.

The Result

With thoughtful planning, the new Lyric Theatre of Oklahoma embodies an epic night of epic entertainment, reflects the look and feel of the new website, and has the strength and recognizability to stand on its own.