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Our dynamic corner of the web

Part collective insights. Part company culture. Part random experiences.

All inspired by creativity and our way of work life.

A Proper Mix

At Traction, we pride ourselves on a few things. Most of them are the usual suspects: excellence, creativity, efficiency, work ethic, etc. One thing we don't often talk about but has been on our website for 10+ years is a proper mix. The foundation of which is the...

Behind the scenes of our Best Of Show campaign

Last month we found out what it feels like to bring home the Best of Show award at the Oklahoma ADDY Awards – more about that here. Now we’re ready to give some context and background into what went into producing the winning campaign Fly Like You Mean It for 30-year...

Putting your bravest work forward: 2019 ADDYs

In the ad industry, there are many ways to measure the work of a year. In revenue. In projects completed. In truly groundbreaking creative. In exciting ideas rejected by a client. In ideas embraced. Each January, it’s time for us to reflect upon the best work of the...

Our Car Smokes

As a full-service marketing and creative firm, we tend to stay busy. Between the waves of busyness, we are regrouping and preparing for that next wave, picking up the pieces of chaos that the previous wave caused. It's a cyclical thing that keeps us on our toes, and...

A Merry Christmas at Traction

 2017 has been quite a year! Our team of Account Execs got a year older, and our Creative Team got a bit younger with the addition of two new designers, Remi and Riley.  We hope that 2017 was as joyful and fruitful for you as it has been for us, and we look forward...

Traction Welcomes Some R&R

Team Traction just grew by two new designers. So when we say R&R, we're talking about Remi and Riley. Before we dive in and meet these fresh faces, let us just say that growing our creative team – not just in capacity, but in diversity of talent – is extremely...

Advancing Our Digital Prowess

It’s no secret the world is changing at an incredibly rapid rate, perhaps quicker than ever before. In a world where people tag their Twitter handles onto the end of resumes and the word “viral” is a good thing (for the most part), it can seem like a daunting task to...

Oklahoma City ADDY Awards 2017

Traction brought home the award for Excellence in Logo Design at the 2017 Oklahoma City ADDY Awards for Lyric Theatre of Oklahoma’s responsive logo design.

Why Deep Branding Is Good Branding

That's right. Another blog post now exists about branding. Sure, there are already plenty of excellent posts about branding; explaining what a brand is and how to go about branding yourself or a company. Some stick to the nuts & bolts, while others go deep into...

BC Clark Turns Black Friday into Family Friday

This holiday season, our oldest client (and Oklahoma’s oldest family-owned business), BC Clark Jewelers, made waves by closing their doors on one of the busiest shopping days of the year. Typically, the Friday following Thanksgiving (portentously dubbed Black Friday)...

Failure: The Ultimate Team Sport

A while back, our art director, Aaron Dickey, wrote a blog post about giving your team permission to fail. Because he’s a designer, not a copywriter, it was called “Your Team Needs Permission to Fail.” Despite the no-frills title, it’s a really profound post about how...

For the Love of Color

Color is an amazing tool for design and marketing when handled correctly. Just like selecting paint colors for the interior of your home to set a tone, colors used in logo design set the tone for the brand. Are you wanting to achieve a relaxed mood? Maybe go with soft...

It Is Time to Learn Something New

The new year is upon us and if you listen closely, you can hear the sound of resolutions fading into nothingness. But not yours. This is the year you learn something new. The year you finally figure out what the heck CSS stands for and why developers think those "CSS...

The New Lyric Theatre of Oklahoma

Lyric Theatre of Oklahoma has been producing Broadway-caliber shows for Oklahoma audiences since 1963. In recent years, they’ve responded to changing audiences with a new wave of innovative productions, and, in doing so, have set the bar for community theatre along...

Earl’s Rib Palace Brand Platform + Website + Campaigns

Here at Traction, we’ve had the good fortune of cultivating an active client list that includes some of the most revered and longest-running companies in our market. Names like BC Clark Jewelers, Lyric Theatre of Oklahoma, Allied Arts, and Dunlap Codding are always...

Your Team Needs Permission to Fail

We've all heard the phrase, “A smooth sea never made a skilled sailer,” but to truly embrace failure is a difficult thing to do. Why? Because making the conscience decision to stand back from our work and admit it sucks isn’t in our nature. We fall in love with what...