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Our dynamic corner of the web

Part collective insights. Part company culture. Part random experiences.

All inspired by creativity and our way of work life.

Our Car Smokes

As a full-service marketing and creative firm, we tend to stay busy. Between the waves of busyness, we are regrouping and preparing for that next wave, picking up the pieces of chaos that the previous wave caused. It's a cyclical thing that keeps us on our toes, and...

A Merry Christmas at Traction

 2017 has been quite a year! Our team of Account Execs got a year older, and our Creative Team got a bit younger with the addition of two new designers, Remi and Riley.  We hope that 2017 was as joyful and fruitful for you as it has been for us, and we look forward...

Traction Welcomes Some R&R

Team Traction just grew by two new designers. So when we say R&R, we're talking about Remi and Riley. Before we dive in and meet these fresh faces, let us just say that growing our creative team – not just in capacity, but in diversity of talent – is extremely...

Advancing Our Digital Prowess

It’s no secret the world is changing at an incredibly rapid rate, perhaps quicker than ever before. In a world where people tag their Twitter handles onto the end of resumes and the word “viral” is a good thing (for the most part), it can seem like a daunting task to...

Oklahoma City ADDY Awards 2017

Traction brought home the award for Excellence in Logo Design at the 2017 Oklahoma City ADDY Awards for Lyric Theatre of Oklahoma’s responsive logo design.

Why Deep Branding Is Good Branding

That's right. Another blog post now exists about branding. Sure, there are already plenty of excellent posts about branding; explaining what a brand is and how to go about branding yourself or a company. Some stick to the nuts & bolts, while others go deep into the...

BC Clark Turns Black Friday into Family Friday

This holiday season, our oldest client (and Oklahoma’s oldest family-owned business), BC Clark Jewelers, made waves by closing their doors on one of the busiest shopping days of the year. Typically, the Friday following Thanksgiving (portentously dubbed Black Friday)...

Failure: The Ultimate Team Sport

A while back, our art director, Aaron Dickey, wrote a blog post about giving your team permission to fail. Because he’s a designer, not a copywriter, it was called “Your Team Needs Permission to Fail.” Despite the no-frills title, it’s a really profound post about how...

For the Love of Color

Color is an amazing tool for design and marketing when handled correctly. Just like selecting paint colors for the interior of your home to set a tone, colors used in logo design set the tone for the brand. Are you wanting to achieve a relaxed mood? Maybe go with soft...