Outside the warehouse... 

Welcome to our industry-trends blog.  "Outside the warehouse" is what Traction sees going on in the ad biz out in the world.  Here you can read what the people at Traction are thinking, researching, implementing, and innovating.  Enjoy...leave comments...and send links to others.

Click here if you want to instead read "Inside the warehouse" and learn more about our company.

  • Pop Culture, Product Placements, and a Curious Case of Plink Eye

    Today's marketers are reaching their audiences in some revolutionary new ways. Read on to find out how you've probably been marketed to without even knowing it. Here's a hint: If you're having fun, you're receiving their messages.
    Saturday, June 28, 2008 (1 comment)

  • Everything You Need to Know About Twitter but Are Too Chicken to Ask

    You've heard everybody raving about that little communication birdie called Twitter. Some people say it's ridiculous. But we say different. Read on to see why Twitter may just be the important piece missing from your brand puzzle.
    Thursday, May 29, 2008 (No comments)

  • Internet-ad Revenue Overtakes Television

    Internet advertising revenue puts a beating on television's share in 2007. Read on to see why television's crying "Uncle!"
    Tuesday, May 20, 2008 (No comments)

  • What is RSS anyway?

    RSS stands for Really Simple Syndication. RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. - Wikipedia.org
    Sunday, May 4, 2008 (No comments)

  • Web2.0 Productivity

    There's an in-flux of online applications geared toward enhancing productivity that are taking the nation by storm. We, here at Traction, are using a number of these daily or weekly to help organize our work and/or personal lives and we'd like to share our favorites with you.
    Sunday, April 27, 2008 (1 comment)

  • Are You LinkedIn?

    It's all about connections...right? Networking. A member's only web-work of business relationships extending themselves through sharing exponentially. Get LinkedIn. Read this article.
    Saturday, April 26, 2008 (No comments)

  • Marketing Break-Down

    Advertising has been a pretty simple concept. It's display oriented for the most part. Different mediums were about the only thing adding a level of difficulty. Today there are MANY different types of Marketing. See this post to learn a little bit about most of them.
    Friday, April 25, 2008 (1 comment)

  • Trendsetting variable messaging goes roadside.

    They've attracted all kinds of attention over the last year, and there's more popping up in waves. The digital billboards (electronic variable message signs) are spotting the landscape chasing Oklahoma City's increasingly high-traffic highways. The first few only seemed a test, but it's obvious they're now here to stay.
    Monday, March 31, 2008 (2 comments)

  • Inside the Box

    We've heard a thousand times that thinking outside the box (i.e., looking at a problem from outside an established set of rules) is an important skill for problem solving and creative thinking, but Traction is dropping this age-old rule and will from now on think inside the box.
    Thursday, February 28, 2008 (No comments)

  • Why should you have a corporate blog?

    There are many reasons to launch and maintain a corporate blog. We've outlined what advantages most companies can leverage with a simple corporate blog.
    Monday, February 11, 2008 (No comments)

  • Video View Optimization at it's best!

    Viral video hits over 11 million views online across multiple streaming video sites, over 550,000 Google search results, and over 11,000 comments on YouTube.
    Tuesday, January 22, 2008 (No comments)

  • My virtual nightstand goes public.

    It's time I share my blogroll out to all of you reading this blog, thanks to Google Reader's new feature.
    Sunday, December 2, 2007 (No comments)

  • Green is the new black

    50 Ways to Green Your Business…And You'll Boost Your Bottom Line, Too!
    Friday, November 2, 2007 (No comments)

  • Don't you dare click it!

    This is a really amazing approach to web design and gives us a possible preview of the future of user interface (UI) development.
    Friday, September 7, 2007 (No comments)

  • Inbox Zero - presented by Merlin Mann

    Clearly, the problem of email overload is taking a toll on all our time, productivity, and sanity, mainly because most of us lack a cohesive system for processing our messages and converting them into appropriate actions as quickly as possible.
    Saturday, July 28, 2007 (No comments)

  • Having trouble responding?

    E-mail takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it.
    Wednesday, June 6, 2007 (No comments)

  • UPS "Whiteboard" TV spots

    Andy...did you do this on purpose? Did you REALLY mean to put these two brands together?
    Sunday, February 11, 2007 (No comments)
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