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What will you do with all the time you save?
That's the question we kept asking ourselves while we were creating the roll-out materials for Coppermark Bank's new finance management software (No, not because we were saving time and doing a quick, brainless design job... that question is the idea behind the whole campaign).
Naturally, we thought of young, active people riding horses on the beach and practicing yoga on a mountain. Just kidding. Our imaginations conjured up regular-looking folk in regular-looking situations just enjoying their regular-looking selves. And to that we added a touch of the whimsical... Are they dreaming of what they'll do with the time they save, or are they actually doing with the time they're saving?
In any case, FinanceWorks is a free finance managment software that talks to Coppermark Bank account holders' bank accounts and lets them automate and manage their money like they've never been able to do before.
We think the creative is right on the money, so to speak.
