Traction Marketing Group

It’s been a long time coming, but it looks like the young punk finally took the wily old veteran to the canvas.

In a May 15, 2008 article by Abbey Klaassen on AdAge.com, Klaassen writes that 2007’s internet-ad revenue reached $21.2 billion, edging out television’s $20.9 billion slice of the advertising pie.

More impressive, however, is that internet advertising experienced an annual growth rate of 26% last year. And that number doesn’t seem to be slowing, either. If you don’t believe me, just take The Sports Animal’s word for it.

Mike Steely and The Morning Animals were recently talking about the world’s hyper-connectedness (or is it hyper-connectivity? Hyper-connectionism?). Currently, 19% of us are hyper-connected, meaning we use at least seven communication-ready devices and nine communication applications on a regular basis. But in the next five years, that 19% is expected to grow to 40%.

Combine the expected increase in our connectedness with the growth rate of last year’s online-ad revenue, and it’s probably safe to say that internet advertising is just starting to whup up on television.

Which begs the question – Why do so many people refuse to see that the online arena is, increasingly and increasingly and increasingly, the most viable investment for their advertising dollars?