Holiday Horsepower

Our long-time client House of Kawasaki recently came to us looking for a quick, cost-effective approach to promoting their inventory of kid-sized motorcycles and ATVs during the holidays.

Understanding that time and budget were of the essence, a Facebook ad campaign seemed to fit the bill perfectly. Within the day, we had a rotating series of Holiday Horsepower ads hitting a targeted group of people across Facebook.

Having already built a House of Kawasaki Facebook Fan Page, we simply created a Holiday Horsepower widget and turned it into a slick landing tab on the fan page to catch all the click-thrus from the rotating ads.

Not to toot our own horn or anything, but we would be remiss if we failed to mention that our Holiday Horsepower widget is probably one of the better looking Facebook Fan Page Widgets we've seen. Functionality-wise, it presents HOK's Holiday Horsepower lineup and allows the user to click on any bike or ATV for more information all from within the widget.

Since Thanksgiving Day, Holiday Horsepower has seen nearly 70,000 impressions and a click-thru rate that matches the Facebook average.

Not too shabby for a bang-bang campaign solution.